Texans believe they’ve given two gifts to the world. The first was football. The second, Whataburger.
Whataburger will use the college football playoff platform to raise awareness of their own greatness by sponsoring The Biscuit Bowl, a homage to their beloved Honey Butter Chicken Biscuit and Texas’ sacred state sport.
BISCuit Bowl OOH
Twitter will serve as Head Coach Honey Butter's metaphorical locker room, giving him a place to share his Biscuit Bowl half-time wisdom.
Art Director: Spencer Beuerle