Texans believe they’ve given two gifts to the world. The first was football. The second, Whataburger. 

Print

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OOH

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EXPERIENTIAL

Whataburger will use the college football playoff platform to raise awareness of their own greatness by sponsoring The Biscuit Bowl, a homage to their beloved Honey Butter Chicken Biscuit and Texas’ sacred state sport.

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BISCuit Bowl OOH

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SOCIAL

Twitter will serve as Head Coach Honey Butter's metaphorical locker room, giving him a place to share his Biscuit Bowl half-time wisdom.

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Art Director: Spencer Beuerle