How do you keep family histories “alive” after the people that know them are gone?

By creating a digital archive that allows current Ancestry.com members to leave no story untold.

OOH:

OBITUARY AD:

Ads hidden in obituaries will catch people confronting their legacy.

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THE ARCHIVE INTERFACE: 

Enter here to start moving all the boxes of family history from the attic to a digital Archive.

DIGITIZED LETTERS:

The days of squinting to read faded ink are done. Once scanned into the Archive, handwritten recipes, letters, and notes can be animated and matched with audio and pictures.

CREST GENERATOR:

Crests aren’t just for European aristocrats. The Archive’s Crest Generator utilizes current Ancestry.com account information to create a crest that is truly unique to your family.

Art Director: Andrey Ter Grigorian