In the age of Amazon Prime, Barnes & Noble offers an escape from algorithms by inviting book-lovers to discover what's in store. 

OOH:

To launch our war against Amazon Prime, we will put up billboards next to theirs on Prime Day.

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IN-STORE:

What transforms a “meh” bookstore? Replacing all the stuff that’s not books with themed book-nooks, duh.

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AIRBNB EXPERIENCES:

To reach people looking for a getaway, we'll open our “book nooks” to bookings on Airbnb Experiences.

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EXPERIENTIAL:

We'll bring the world of Fantastic Beasts and Where to Find Them 2: The Crimes of Grindelwald to life inside some of our stores on the same night as its movie premiere. Suck it, digital world. 

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