In the age of Amazon Prime, Barnes & Noble offers an escape from algorithms by inviting book-lovers to discover what's in store.
To launch our war against Amazon Prime, we will put up billboards next to theirs on Prime Day.
What transforms a “meh” bookstore? Replacing all the stuff that’s not books with themed book-nooks, duh.
To reach people looking for a getaway, we'll open our “book nooks” to bookings on Airbnb Experiences.
We'll bring the world of Fantastic Beasts and Where to Find Them 2: The Crimes of Grindelwald to life inside some of our stores on the same night as its movie premiere. Suck it, digital world.